DIDI TRAVEL

Didi Travel's key vision was to highlight the theme ”My Luxury Moment”, while at the same time incorporating elements such as the experience of high-class travelling , the natural environment, the atmosphere of movement, and the inclusion of bespoke provision of free snacks and drinks for Didi travellers.

I blended the shape of the car into the natural elegant indoor-experience and the outside view of a modern skyline. I also used the shadow to represent the happiness of the passengers and driver. Simultaneously I drew people engaging in activities which highlighted the theme of the event —-"My Luxury Moment."

In this reversible image I juxtaposed two themes. One of a couple driving through an urban modern landscape, and the flipside being the same couple indulging in a fairytale, romantic evening together.